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itamins are
increasingly used in cosmetics and toiletries such as shampoo, mascara, acne cream and
cellulite cream. In shampoo, niacinamide penetrates the skin through the hair follicle to
the dermis level, stimulating blood vessels and allowing more oxygen into the area. This
improves the health of the hair follicle and creates overall healthier hair. When used in
mascara, niacinamide has a similar effect on eyelashes. When used to treat acne and
similar skin disorders, niacin penetrates the dermis layer of the skin stimulating the
vasodilation of the blood vessels and increasing blood flow. The increased blood flow
accelerates the removal of dirt trapped below the skin. In cellulite cream niacinamide, an
anti-cellulite agent, encourages high blood dilation, stimulates circulation and
facilitates waste elimination in the tissue. In anti-aging cream, niacinamide offers a
skin conditioning effect by promoting turnover of the corneus layer.
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